The branding for GRIND Coffee Scrub is a rugged and modern exploration of texture and toil. It is the feeling of a refreshing, awakening, daily exfoliant to meet the daily hustle. It is the “rise and grind” for the modern, urban achiever.
Using lithograph texture, color fields, neutral shades, and geometric shapes, GRIND encapsulates the modern hustler in a charming, distinguished, and urban aesthetic. The texture and elements of the rough “daily grind” are offset by bold geometric shapes and typography; symbolizing the hustlers, movers, and shakers who encapsulate the bold scents of GRIND.